11″x17″ is an ongoing project, initiated by Elisa van Joolen, that examines and challenges the fashion industry’s prevailing value systems and proposes new methods of production.
The project began in 2013 with a series of conversations with representatives of various fashion brands including G-Star, O’Neill, gsus sindustries, Rockwell by Parra, Converse, moniquevanheist, and Nike. These companies then contributed by donating clothing and footwear in the form of samples, archival pieces and stock. A selection of these, complemented with pieces of second-hand and no-brand clothing have undergone a process of cutting out and reconstructing to become 11″x17″ Sweaters and Invert Footwear.
11″x17″ creates a network. It unites different categories of clothing and different values within fashion; an eclectic mixture of mid-market, second-hand, and high-end items.
The 11"x17" Reader is selected as one of the best Dutch book designs, 2014.
Elisa (NL / IT) is an artist, designer and researcher based in Amsterdam.
Her approach to clothing design is characterised by strategies of intervention and reconfiguration. Her projects often reflect specific social contexts and emphasise collaboration and participation. They expose relational aspects of clothing and subvert processes of value production.
She teaches at the Gerrit Rietveld Academy in Amsterdam, Royal Academy of Art in The Hague and Goldsmiths, University of London.
Our Polite Society
MANY THANKS !
Alexander Rommens (Rockwell by Parra), Alexandra Landré, Anna van Joolen – Marchesini, Anne Stooker, Bart Jan Polman, Daan Meijer (O’Neill), Eelco de Koning (Nike), Emma Hoette, Elisabeth Vulsma, Femke de Vries, Jakub Straka, Jan Schoon, Joanna Janczak, Johanna Muszbek, Joke Robaard, José Teunissen, Jens Schildt, Laura Grimm, Lynn Berger, Manon Schaap, Martijn den Boer, Matthias Kreutzer, Martijn Schmidt (Clarks), Monique van Heist, Nalden, Pascale Gatzen, Remco van der Velden (Ontour), Ruby Hoette, Simon Wrainwright (Converse), Sheilah van Sisseren, Suzanne de Jong (G-Star), Tessa Schön (gsus sindustries), Vincent Vulsma, Wichard Slootheer (Won Hundred)
11”x17” is made possible through the financial support of Amsterdams Fonds voor de Kunst, Stichting Stokroos and Stimuleringsfonds Creatieve Industrie.