11″x17″ is an ongoing project, initiated by Elisa van Joolen, that examines and challenges the fashion industry’s prevailing value systems and proposes new methods of production.
The project began in 2013 with a series of conversations with representatives of various fashion brands including G-Star, O’Neill, gsus sindustries, Rockwell by Parra, Converse, moniquevanheist, and Nike. These companies then contributed by donating clothing and footwear in the form of samples, archival pieces and stock. A selection of these, complemented with pieces of second-hand and no-brand clothing have undergone a process of cutting out and reconstructing to become 11″x17″ Sweaters and Invert Footwear.
11″x17″ creates a network. It unites different categories of clothing and different values within fashion; an eclectic mixture of mid-market, second-hand, and high-end items.
Thursday 20.11.2014 till Monday 05.01.2015
Het Nieuwe Instituut
Elisa is a designer, artist and researcher based in Amsterdam.
Her approach to clothing design is characterised by strategies of intervention and reconfiguration. Her projects often reflect specific social contexts and emphasise collaboration and participation. They expose relational aspects of clothing and subvert processes of value production.
She teaches at the Gerrit Rietveld Academy in Amsterdam and Goldsmiths, University of London.
Lynn Berger and Ruby Hoette
Our Polite Society
Alexander Rommens (Rockwell by Parra), Alexandra Landré, Anna van Joolen – Marchesini, Anne Stooker, Daan Meijer (O’Neill), Eelco de Koning (Nike), Elisabeth Vulsma, Femke de Vries, Pascale Gatzen, Jan Schoon, Joanna Janczak, Joke Robaard, José Teunissen, Jens Schildt, Laura Grimm, Manon Schaap, Martijn den Boer, Ruby Hoette, Mattias Kreutzer, Martijn Schmidt (Clarks), Monique van Heist, Nalden, Remco van der Velden (Ontour), Simon Wrainwright (Converse), Suzanne de Jong (G-Star), Tessa Schön (gsus sindustries), Vincent Vulsma, Wichard Slootheer (Won Hundred)
11”x17” is made possible through the financial support of Amsterdams Fonds voor de Kunst, Stichting Stokroos and Stimuleringsfonds Creatieve Industrie.