One-to-One refers to a working method in which items of clothing became large-sized printing tools, covered in black and blue ink. Each clothing item served as a stamp, and was simultaneously being stamped on, thus creating a chain reaction and making each clothing item an original and a copy. As such the project One-to-One offers new perspectives on reproduction – it allows us to look beyond the status conveyed by the label and see the actual, material properties of clothing.
Bringing together contributions by Amelia Groom, Ruby Hoette, Joke Robaard, T’ai Smith and Hanka van der Voet this reader explores some of the project’s core questions: What does it mean to copy in fashion? What if a garment could be both a copy and an original at the same time? What if reproduction and production are one and the same? This reader documents the process and outcomes of the One-to-One project as well as exploring the implications and possibilities of this unique working method in the broader context of the fashion system.
One-to-One reader is one of the The Best Dutch Book Designs 2018
Text Contributions by Amelia Groom, T'ai Smith, Hanka van der Voet, Joke Robaard.
Photography: One-to-One by R. Mariz, models by Blommers / Schumm. Exhibition views Stedelijk Museum Amsterdam, Patta Store, Zeedijk 60 by Gert Jan van Rooij. Exhibition views Museum Boijmans van Beuningen by Lotte Stekelenburg.
All other images and compilation by Elisa van Joolen
Text editing by Ruby Hoette
Image editing by Our Polite Society & Elisa van Joolen
Graphic Design by Our Polite Society
In conversation with Ben Schwartz The Gradient Walker Art Centre, 12.03.2019 (EN)
Elisa (NL / IT) is a designer and researcher based in Amsterdam.
Her approach to clothing design is characterised by strategies of intervention and reconfiguration. Her projects often reflect specific social contexts and emphasise collaboration and participation. They expose relational aspects of clothing and subvert processes of value production.
She teaches at the Gerrit Rietveld Academie in Amsterdam.
11″x17″ is an ongoing project, initiated by Elisa van Joolen, that examines and challenges the fashion industry’s prevailing value systems and proposes new methods of production.
The project began in 2013 with a series of conversations with representatives of various fashion brands including G-Star, O’Neill, gsus sindustries, Rockwell by Parra, Converse, Levi's, Denham, moniquevanheist, and Nike. These companies then contributed by donating clothing and footwear in the form of samples, archival pieces and stock. A selection of these have undergone a process of cutting out, reconstructing and printing to become 11″x17″ Sweaters, Invert Footwear and One-to-One garments.
11″x17″ creates a network. It unites different categories of clothing and different values within fashion; an eclectic mixture of mid-market, second-hand, and high-end items.
Thursday 01.09.2016 - Wednesday 30.11.2016
Iaspis, Swedish Arts Grants Committee's
International Programme for Visual and Applied Artists
In conversation with Beata Wilczek from Address - Journal for Fashion Criticism.
In conversation with New Ancestors NYC.
Our Polite Society
Alexander Rommens, Alexandra Landré, Anne Stooker, Anna van Joolen – Marchesini, Aimée Zito Lema, Bonne Reijn, Chet Burger, Eduardo Leon, Eelco de Koning, Elisabeth Vulsma, Femke de Vries, Guillaume Schmidt, Hanka van der Voet, Jakub Straka, Jason Denham, Jan Schoon, Johanna Muszbek, José Teunissen, Joris Suk, Jelle Bodaert, Jens Schildt, Justus Cohen Tervaert, Laura Grimm, Lynn Berger, Mariette Hoitink, Martijn den Boer, Matthias Kreutzer, Monique van Heist, Mika Perlmutter, Milou Dooijes, Nalden, Pascale Gatzen, Remco van der Velden, Ruby Hoette, Simon Wrainwright, Suzanne de Jong, Tessa Schön, Vincent Vulsma
11”x17” is made possible through the financial support of Amsterdams Fonds voor de Kunst, Stichting Stokroos and Stimuleringsfonds Creatieve Industrie.